9H00 / WELCOME TO LUXE INTELLIGENC.IA #2

STANISLAS DE QUERCIZE, SUPPORTER OF THE EVENT LUXE INTELLIGENC.IA / EDITION 1 + EDITION 2

Ex-Directeur Général de Cartier France, Stanislas de Quercize est promu President & CEO de la région Amérique du Nord pour Cartier à New York puis nommé President & CEO Monde de Van Cleef & Arpels. En 2012, il est promu Président Directeur Général de Cartier International, basé à Genève. En janvier 2016, Stanislas de Quercize est nommé président de Richemont France, il le restera jusqu'en avril 2017. Stanislas De Quercize est aujourd'hui President et Fondateur SAVIH, Board Member à Christian Louboutin, Messika, Barnes et Luxurynsight.

10h10 – WEB3 + METAVERSE + AI = THE FUTURE OF ONLINE LUXURY STORE?

TÉHÉ OULA, CEO & CREATIVE DIRECTOR / GOLDAIA

SAIF EJJILALI, CEO / META-BUILD (3D / VR / AR / IOT / IA / UNREAL)

Web3, metaverse, blockchain technologies, crypto assets and NFTs, driven by AI and conversational avatars? The urban “smart luxury” jewelry brand Goldaia has pushed back the boundaries of the imersive and interactive online boutique experience, with a unique showroom that combines different “haute-couture” technological bricks to give its customers new V-commerce experiences that prefigure the future of VR e-commerce boutiques, Try-on and a humanized bot assistance, capable of interacting with visitors. Explanations from Saif, Showroom designer and developer, and Tehé Oula, founder, CEO and creative director of the GOLDAIA brand.

Incognito Influencer Project is a Proof of Concept (POC) created by BLSTK.ART, a creative and experimental laboratory that aims to test the potential of new IAG tools on new narrative models, inspired by a literary genre, autofiction: the author, narrator and protagonist of the story come together in a single person.

Award Crowned with a Gold Award in generative AI at the 11th Nuit des Rois, Incognito launches its AI production company “in-cogito films” with a new YouTube channel and TikTok with a new series of “prompt-telling” content produced incognito in real life, thanks to Ray-Ban Meta tools (unsponsored production).

This prototype of a virtual ambassador serving a mission (spokesperson for the AI French touch) and brand values, serves as a POC to study a new approach to AI-driven virtual influence and its narrative and emotional potential for brands on a creative and strategic level.

THE KPI'S OF AI GEN AWARDED INFLUENCER POC 2024.

11H00 / COFFEE TIME & NETWORKING

INCLUDING IN YOUR DAY PASS

BACKSTAGE / LIVESTREAM

INCLUDING IN YOUR VISIO PASS

INCOGNITO SURPRISE !

11H30-12H30 / AI POWERED BY WOMEN

ROUNDTABLE MODERATED BY KATJA GRAISSE / BLSTK

100% FEMALE PANEL & AI, WITH NATHALIE DUPUY, FOUNDER OF IALS AND GUESTS (SPEAKERS TBC)

12H30 - LUNCH COCKTAIL & NETWORKING

INCLUDING IN YOUR DAY PASS

INCLUDING IN YOUR STREAM PASS VISIO

OR

INCOGNITO BACKSTAGE

• + REPLAY ACCESS

14H00-15H00 / AI MEETS CULTURE

AND GUESTS SPEAKERS SUPRISE

For twenty years, Elisabeth (ESSEC Business School / École du Louvre and MBA Digital et Business,EFAP) contributed, as international marketing director, to the development of high value-added products (perfume, cosmetics and jewellery), both for advertisers and agencies. She was also associate manager of L'Officiel des Musées, a company that helps create and market objects derived from licensed museums. As a 360-degree project manager, Elisabeth exploits the full potential of digital technology by creating new value drivers for museums and cultural institutions, thanks to her expertise in strategic and digital marketing (audience development, strategic data analysis, project management) and open innovation processes (partner search, sourcing of best practices).

ROUNDTABLE WITH ELISABETH GRAVIL, CEO, MUSÉOVATION

15H00-16H00 : TEACHING TOMORROW WITH AI

The new tools of AI are recent and need to be taught in public and private service schools, to give young people every chance of taking advantage of this revolution to become the future experts in professions that don't yet exist.

A serious challenge for graduate teachers and institutions. Two partner schools on our IA & Education platform: ISG MANAGEMENT LUXURY, a graduate school specializing in luxury goods, and ISCPA, which focuses on journalism, communication and production.

We'll also be welcoming two AI apprentice students from these two schools, to hear their views on this theoretical and technical apprenticeship.

JAUHAR DRAMSY, DIRECTOR / MBA ISG LUXURY MANAGEMENT (ISG GROUP)

MICHEL HENNIN DIRECTOR (COMMUNICATION FILIERE) / ISCPA (INGENSIA GROUP)

Mallaurie Batana, M1 Communication Expert student (future M2 Luxury, AI, & Innovation) student.

16H00 - COFFE BREAK & NETWORKING

• PREMIERE / PROJECTION "CHAOS" PROMPT CLUB

16H00-17H00 : PROMPT-CLUB CHAOS : THE RISE OF A NEW WAVE OF "CAMÉRA LESS" FRENCH FILMAKERS (ROUNDTABLE & AI PROJECTIONS)

The PROMPT-CLUB is an independent collective of AI shortcuters initiated under the benevolence of Gilles Guerraz and his fifteen or so very active members (a film to be produced every month on the imposed theme), but also a real THINK TANK and creative AI laboratory reflecting on the best AI practices that are taking shape in the face of a major revolution for the audiovisual, music, art and culture sectors, and the French touch, offering their services so as not to stand idly by in the face of a major cultural revolution.

Each month, prompt-club members submit a short film based on an imposed theme, voted on by the collective of around 20 Filmakers who are members of the prompt-club. After “Fractures” and “Le début”, which will be screened for the first time at the IA theater on January 28. At our event on 11.02, you'll be able to preview the new series of short films on the theme of “Chaos”, which will be screened in a loop in our reception / networking area. Our moderator will quiz a handful of guest directors on how they conceive and produce AI films: What about copyright? What AI Gen do these new-style filmmakers use? How are they coping with the fact that they are currently deprived of GOOGLE VEO or OPEN AI SORA due to European legislation? Which brands use these content creators? How much does an AI film cost? With questions from the floor, we'll try to better understand the ethical, artistic, technological and economic stakes of this audiovisual revolution taking place before our very eyes.

WITH GILLES GUERRAZ, FILMAKER AI AND FOUNDING MEMBER OF THE PROMPT CLUB

& GUEST AI FILMAKERS PROMPT-CLUB "COLLECTIF"

Thanks to Raphaël AZEL Martinez aka Azel Phara for the teaser music.

17H00-17H45 / AI : THE FUTURE OF FASHION ?

IMKI + GUESTS

Could AI be the sewing machine of the 21st century? Thanks to companies like imki, fashion houses can now archive their visual data (sketches, designer sketches, fashion patterns, photos of collections, fashion shows, etc.) on secure servers, enabling them to reinvent themselves without losing their unique house style. New tools that help the stylist and couturier to design a collection more quickly, or the re-edition of a revisited iconic piece. On the other hand, AI will inevitably speed up the fast-fashion manufacturing process for brands like Shein, already producing over 8,000 pieces a day. The ecological challenge of the last few years must take into account the new energy-hungry sources of AI as they seek to reduce their carbon footprint. Fashion ally or technological ally, AI? Our fashion and AI experts will answer questions from our moderator and the audience.

WITH MORGAN BANCEL, AI CONSULTANT & AUTOMATION

17H45-18h15 - CONCLUSION OF THE DAY / PROSPECTIVE INTELLIGENC.IA

THE BIG DEBRIEFING WITH OUR SPECIAL GUESTS SPEAKERS

CAROLINE SARROT-LECARPENTIER, ICI - INTELLIGENCE COLLECTIVE INTERGÉNÉRATIONNELLE

19H00 - 23H00

WITH OUR PARTNERS RENDAI-VOUS (FIRST EDITION)

AFTERWORK

FREE ENTRANCE - GUEST LIST ONLY.

ORGANIZERS CONTACT

GHISLAIN LABAY / LAURIE FOURQUET

LOCATION

CAFÉ G. / PLACE SAINT-ANDRÉ DES ARTS, 75006 PARIS

DURATION

19H00-23H00